Website redesign for an insurance company

UX/UI Design

Insurance

Story

Today, there is no doubt about the importance of being visible online. But more important than anything else is being visible through a website that is in accordance with your brand identity and corporate values.

That is the job I did for this major national insurance company, with whom I worked for several months on the redesign of their showcase website, which presents their offer and enables customers to take out a new policy online.

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The project was a major one, containing several flows that have a major impact on the website's traffic and conversion rate. Directly from the website, users can take out a new insurance policy for their pet by going through a short, step-by-step form that provides them with a personalized quote.

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To make all this work accessible to users on a daily basis, we have developed a responsive version that is fully adapted for use on mobiles and tablets. This is essential today if we want to be able to reach all users and use all existing communication levers (social networks, advertising, etc).

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